When you get all this stuff on and you put on the guns and the hair, it has an effect on the actor. It tends to lend a certain something to the way you feel as you're just walking around looking that way.
Free will is an illusion. People always choose the perceived path of greatest pleasure.
Normally I would not recommend a book that tells you how to make money in the stock market. Most of these books are aimed at gullible folk, and they usually make much more money for their authors than they do for the investing public.