When you get all this stuff on and you put on the guns and the hair, it has an effect on the actor. It tends to lend a certain something to the way you feel as you're just walking around looking that way.
Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.
I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and excitin

