There's a practical problem about time and energy, and a more subtle problem of what it does to a writer's head, to continually analyze why they write, where it all comes from, where it's going to.
“People notice it and they help you participate and see your work included in this project and when we ship our browser, you and millions of other people get to see the fruits of your efforts.”
“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss.”