The book was at a reasonably high position on the New York Times... before I was in the country. I thought it would be an interesting experiment to see if my presence here would push it up or down.
“At work, you want to stand out but not in extra-funky ways. At the core, it's about dressing for girls - who are most of my fans - and you want to dress up for them. You just want to feel like you're on top of your game.”