If there's something that you hear on TV about me, just call me and I'll tell you if it's true.
For me, it's not about price. It's about necessity, quality, and usefulness. Like, I have my Wet N Wild 666 lip liner. It's 99 cents and always has been. I started using it when I was in high school, and it's great.
We worked on solving the problem of voice communications in a noisy military environment. We established military codes that are highly audible and invented selection tests for personnel who had a superior ability to recognize sound in a noisy background.