You don't have to have magic unicorn powers. You work at it, and you get better. It's like anything: You sit there and do it every day, and eventually you get good at it.
“And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.”