'TV Guide' is smart to aim toward women. More women will go there to find out what's on - just like when guys won't ask for directions, a woman will break out the map.
“Love is a sickness full of woes, All remedies refusing; A plant that with most cutting grows, Most barren with best using.”
“Don't try to buy at the bottom and sell at the top. It can't be done except by liars.”