In athletics there's always been a willingness to cheat if it looks like you're not cheating. I think that's just a quirk of human nature.
“I've been writing about James Fenimore Cooper. He was not a writer. Here was a man who was 30 years old and had never put anything more than his signature on paper.”
“But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.”