Television, despite its enormous presence, turns out to have added pitifully few lines to the communal memory.
As long as you smile, have sparkly eyes and stick your shoulders back, nobody's going to notice your bum or your waist or your feet, for that matter.
Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.

