I feel like if I'm going to give you a book about my dad, then I really want to give you my dad, because he is interesting and he is funny and if you're buying a book about him, I don't want you to have to sit through stuff that's not him.
I know people are pretty well embarrassed just at the mention of colon cancer. Sticking a tube in you to find out what's wrong is not a nice thing. But I can tell them, a 30- or 40-minute test is worth it. We have to make them feel more comfortable about getting screened.