If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game.
There is zero debate about whether the world is getting warmer. That is a fact, a measured fact. There is some debate, although not much anymore, about what's causing the world to get warmer. And the consensus, by far is that it's us.