If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game.
You're allowed to make things for women on television and there's not like... you don't have to go through the humiliation of having made something directed at women. There it's just accepted, whereas if it's a feature, it's like 'So, talk to me about chick flicks.'