If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game.
As it happened, I had a friend who was a good person who liked to present himself as a dreadful one. Using him as a role model, I created the first Buck Godot strip.
I think what a life in science really teaches you is the vastness of our ignorance.