A lot of it, as it is in any job in life, is being in the right place at the right time.
But ya have to make videos in the States. Usually ours just look too serious. We haven't got it together.
A further point is that, little by little, in the current universe, everything is slowly being named; nor does this have anything to do with the older Aristotelian universals in which the idea of a chair subsumes all its individual manifestations.