I never felt happy with the idea that part of what I do is to be an object to be looked at. I thought of my public persona as an entity separate to myself.
This campaign was special because we always kept the challenger mentality we had from the start. We managed to keep the against-all-odds, can-do spirit that kept us going when no one thought we could win.
The word philosophy sounds high-minded, but it simply means the love of wisdom. If you love something, you don't just read about it; you hug it, you mess with it, you play with it, you argue with it.

