I loved Alien, and I loved Carrie, and I loved The Exorcist - those were big movies for me. They were just brilliantly done, and unusual, and they all took horror to some new place.
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.