If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio, I don't think the second option is some big sellout.
One of the reasons that I do a lot of different kinds of pictures is because I learn a lot when I'm doing them.
You can be the best actor in the world, but if you don't have that one lucky moment, it kind of doesn't matter. There are a lot of amazing actors who will never get the chance to prove themselves because they won't have that one lucky moment.