As I've explained to my wife many times, you have to kill your wife or mistress to get on the front page of the papers.
As they say in Italy, Italians were eating with a knife and fork when the French were still eating each other. The Medici family had to bring their Tuscan cooks up there so they could make something edible.
Our meaning is to make our little planet Earth a better place to live, to stop wars, disarm nuclear missiles, to stop diseases, AIDS, plague, cancer and to stop pollution.