I try to bring the audience's own drama - tears and laughter they know about - to them.
I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
I'll tell you one thing you can't do: you can't put your shoes on, then your socks on.