Well, I think every now and again, some people deserve to get their butts chewed. Every now and again some people deserve a pat on the back. What I try and do is compliment folk who deserve a compliment, and chew folks out who deserve to be chewed out.
Happiness is not a reward - it is a consequence. Suffering is not a punishment - it is a result.
Do not use that foreign word 'ideals.' We have that excellent native word 'lies.'