How do you top 'Mormon?' I get sent scripts all the time and I don't know what I would do next. What do you do after that? So I think if you do see me onstage, you'll see me in something dramatic, maybe, or you'll see me try my hand at something else. Perhaps fail, terribly, but try.
Thinking is the hardest work there is, which is probably the reason why so few engage in it.
Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up