My wife who is non-Jewish regrets it all the time that I can say these terrible things about fellow Jews and she can't.
I guess my feeling is is that if you're going to make a joke, that's fine, but you should also sort of stand behind it, you know? A joke should be more than a joke, it should be a point that you're trying to make.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.