When you arrive at a certain level it's very easy to say yes: that is the moment to learn to say no.
At an independent label, you have to figure out inventive ways to promote without spending the money.
Property is not the sacred right. When a rich man becomes poor it is a misfortune, it is not a moral evil. When a poor man becomes destitute, it is a moral evil, teeming with consequences and injurious to society and morality.