I know lots and lots and lots of vegetarians who think it's perfectly all right to kill animals for food to eat, but don't do it because they think all the ways in which it's done are wrong.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
I've gone from being quite wealthy, when I was defending women, to being quite poor defending men.