Food is not just what we put in our mouths to fill up; it is culture and identity. Reason plays some role in our decisions about food, but it's rarely driving the car.
We take people to the threshold of religion. Our aim is to induce immediate experience that is beyond the odd, beyond the strange, and beyond the weird. It verges on the wholly other.
If you have what you want to say inside, and if you are crying for something that is true inside, it doesn't matter. The camera always sees it.

