If you're trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.
“People are out of their home on a Saturday night or they're at the movies or they're at dinner and a lot of the people who flip on the television are doing just that. They may have never seen your show before and you can't count on to your audience to be there week in and week out.”
“Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next.”