I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.
Western civilization, unfortunately, does not link knowledge and morality but rather, it connects knowledge and power and makes them equivalent.