I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.
Basically, there are two things we know: Everybody has less time, and the general public is demanding better food - better in terms of quality and better in terms of flavor.
My wife comes from a foodie family so I've been indoctrinated into that. I had sweetbreads the other night, and I have to say, not my favorite thing in the world You're eating a gland.