You're not there to spread any particular- if you're Bob Marley you're there to spread a message, but very few people can do that effectively without shoving opinions down someone's throat.
All of the penciling was consistently done by one person and the inking was whoever could finish on time.
With Westerns you have the landscape is important, and it's empty, and only you populate it. When you populate it, you can tell any kind story that Shakespeare told, you can tell in a Western.

