You're not there to spread any particular- if you're Bob Marley you're there to spread a message, but very few people can do that effectively without shoving opinions down someone's throat.
“I wanted to work; it's not right for a princess of the royal house to be commercial, so Andrew and I decided to make the divorce official so I could go off and get a job.”
“The social networking sites are such good way to keep in touch with your fans, it's quick and simple and it keeps your fans interested in what you're doing.”