You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.
“Why can't DFW compete like San Francisco does with Oakland, like Miami does with Fort Lauderdale, and like Chicago O'Hare does with Midway?”
“On the other hand, the American public possesses a great resilience and strength, and good risk communication strategies can tap into and even amplify those assets.”