You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.
Then, there was Greenpeace, I remember that when they first started out with the boats in the waters, and the guys in the boats between the whales and the boats that will hunting the whales with spear guns.
Free is really, you know, the gift of Silicon Valley to the world. It's an economic force, it's a technical force. It's a deflationary force, if not handled right. It is abundance, as opposed to scarcity.

