One of the reasons people stop learning is that they become less and less willing to risk failure.
And if you're a golfer and you watch a golf film and Matt Damon swing, and it's not great, then you're not going to believe in the golf story, you're not going to believe in the rest of the film. That's the whole movie, so if that swing looks like crap, the movie's crap.
Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.