Almost a quarter of our planet is a single mountain range and we didn't enter it until after Neil Armstrong and Buzz Aldrin went to the moon. So we went to the moon, played golf up there, before we went to the largest feature on our own planet.
It is not to benefit CBS, not to benefit its reporters. On this one, the entire basis of it is this is a way to get more information, more important information to the public. And that's why so many states recognize this.