If economists could manage to get themselves thought of as humble, competent people on a level with dentists, that would be splendid.
The task is to investigate speech sounds in relation to the meanings with which they are invested, i.e., sounds viewed as signifiers, and above all to throw light on the structure of the relation between sounds and meaning.
The only defense is offense, which means that you have to kill more women and children more quickly than the enemy if you wish to save yourselves.

