The people who don't like it tend to dislike it intensely. That's unfortunate, but not surprising when one deliberately goes against audience expectations.
“I'm not a professional politician. I'm a professional problem solver, and I believe we should cut the salaries of senators and congressmen 10 percent until they balance the budget. I call that conservative common sense.”
“If you could choose one characteristic that would get you through life, choose a sense of humor.”