People tell me they laughed hard enough to wake their spouses, that they've given away numerous copies to friends, and that it's the one Trek book they'll give to people they wouldn't expect to like others.
We've set aside tens of millions of acres of those northwestern forests for perpetuity. The unemployment rate has gone not up, but down. The economy has gone up.
The art of publicity is a black art; but it has come to stay, and every year adds to its potency.