I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
Fans made me. The fans gave me a chance, and they made me. Beyond that, my career has been trials and tribulations and ups and downs, so I have to have true fans riding with me.