I have a structured songwriting process. I start with the music and try to come up with musical ideas, then the melody, then the hook, and the lyrics come last. Some people start with the lyrics first because they know what they want to talk about and they just write a whole bunch of lyrical ideas,
Some people are born with the necessary gift, and some work hard to build on the few gifts they have.
It's important to be able to keep things fresh, no matter what age you are, or how many years you've been in the industry.

