The longing we have to communicate cleanly and directly with people is always obstructed by qualifications and often with concern about how our messages will be received.
Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.
Another part of the global war on terrorism that Canada and the United States are working on together is in helping failed states, states like Afghanistan, where people have no voice.

