It's strange how extras have become such a big part of the business. I don't know what I think of it. I mean, some of them are great, most of them are filler.
Elizabeth I was my favourite monarch though, what an inspiration, she did great things for women.
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

