Humor is richly rewarding to the person who employs it. It has some value in gaining and holding attention, but it has no persuasive value at all.
“I can spend 10 to 15 minutes with someone, and they can tell me what they're going through. I may never have gone through that, but I get it on a really deep level.”
“It's true that I tend to daydream. I'm the same person in business as I am in music: I can be distracted and absentminded. It's my style.”