The great Chinese classics have always said that it's better not to fight; that the clever man achieves his ends without violence; that a battle delayed is better than a battle fought.
This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.
I need to be frightened of things. I hate it, but I must need it, because it's what I do.