I don't think that what's going on in Bosnia is political activity. It's partly political, but it's partly atavistic as well.
Because you want to have competition to drive down the price. You want innovation. You have the ability to get people to agree that it's worth having a public plan. You could get private insurers to cover this population, but you couldn't without giving the population leverage in the marketplace.
Tell him, on the contrary, that he needs, in the interest of his own happiness, to walk in the path of humility and self-control, and he will be indifferent, or even actively resentful.