My dad, being a jingle writer, and my mom, being a jingle singer, they hooked me up with some people when I was a kid that worked with children's jingle singing groups. I used to sing jingles as a kid.
Writers are socially observant. We find people endlessly fascinating, and real life is mysterious. Sometimes it's hard to stop staring at the strut and squawk of my fellow man. They can be quite inspiring. Sometimes it's hard to stop talking to them to see what in the world they're thinking.