Every company, every boardroom in which I sit, has a plan, and they have objectives, goals, and a process. And to make it work, the pressure and incentive have to come from the top.
I just don't think CGI is up to manipulating the human face yet. I feel like you can get away with it with aliens or monsters or something that's intentionally foreign, but I have yet to see anything digital to do with the human face that doesn't just look ridiculous.