Be yourself. Above all, let who you are, what you are, what you believe shine through every sentence you write, every piece you finish.
I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.
The President's speech suggested to me that were we to follow his leadership, we will be in Iraq not for months, but for years. I also hope I am wrong on this.

