You read about somebody, and it doesn't really matter whether or not they really exist - the point is that you get into them like real characters.
“I wanted to tell a story that interested me as much in the telling as in the watching.”
“Everything that works in sales has been done already. Just keep track of the crap that you buy, or the awesome stuff that you buy, and decide what was the trigger, and then just sell to people like you. It's really that easy - and that's what I do.”