Gather in your resources, rally all your faculties, marshal all your energies, focus all your capacities upon mastery of at least one field of endeavor.
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It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
Finally there are simple ideas of which no definition can be given; there are also axioms or postulates, or in a word primary principles, which cannot be proved and have no need of proof.

