One should fight like the devil the temptation to think well of editors. They are all, without exception - at least some of the time, incompetent or crazy.
Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
With every drop of water you drink, every breath you take, you're connected to the sea. No matter where on Earth you live.