I work hard at that, but the fact that there are a lot of good songs means there are also a lot of really bad songs I've written that you never hear.
I have a structured songwriting process. I start with the music and try to come up with musical ideas, then the melody, then the hook, and the lyrics come last. Some people start with the lyrics first because they know what they want to talk about and they just write a whole bunch of lyrical ideas,

