If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all.
Cooking is actually quite aggressive and controlling and sometimes, yes, there is an element of force-feeding going on.
When we have a Deputy Prime Minister who tells people not to drive cars but has two Jags himself, and where the Minister who tells people not to have two homes turns out to have nine himself no wonder the public believe politicians are hypocrites.