When we lived in Juneau, Alaska, it was a town of about 7,000 people, and totally isolated; the only way to get to it was by ship.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
There are roles that are terrifying because they're large or you may feel that they're out of your line, but I'm never terrified once the actual work begins. Once you begin rehearsal, then it's small building blocks. It's solving little problems one at a time.

