I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
I love Sell Out, I think it's great. I love the jingles. The whole thing as an album is a wonderful piece of work. The cover. Everything about it. It's got humor, great songs, irony.

