People are out of their home on a Saturday night or they're at the movies or they're at dinner and a lot of the people who flip on the television are doing just that. They may have never seen your show before and you can't count on to your audience to be there week in and week out.
Sanity and clarity are more important for me and I'm willing to give up a lot of shimmer for it. I'm willing to have more boring friends, who are sane.

